Tuesday, June 23, 2009

Halal Market Overview


Countries across the globe, Muslim and non-Muslim alike, have boosted income from food exports by joining a growing consumer market force particularly Muslim and those who needs extra guarantees on food safety and quality products. Introducing a halal standard in 2004, Malaysia has managed to secure a market share of billions worldwide. Seeing the potential, even non-Muslim countries have started to take important steps to produce food and non-food in conformity with the standard. The halal standard does not cover just food. It also has rules regarding the transporting, packaging, labelling and logistics of foods; preparation procedures are also analyzed to ensure their accordance with halal standards, HACCP, GMP and other recognized safety/quality standards and compliances. These standards are applied to food processing plant, hotel operations, pharmacies, cosmetics, medical and many other businesses.
The growth of Halal food market represents a significant potential for international companies, not only in Muslim countries but also, in western markets with significant and growing Muslim populations among whom Halal observance is on the increase.
The concept of halal is not confined to food itself. Halal products and services also include cosmetics, pharmaceuticals, clothing, financial services, and even tour packages. With so many to offer, the trade in halal products and services could potentially hit trillions of US dollars annually.
USD2.1 trillion
Annual global market value for the entire Halal trade
USD900 million
Annual retail sales of Halal meat in the United Kingdom
1.6 billion
Present gobal Muslim population
1 billion
Muslim population in Asia
3 billion
Estimated global Muslim population in 2010
source: Third industrial Master Plan

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